Archive for December, 2009

Are You Making Any Fatal Marketing Mistakes in Your Business?

Speaker: Barbara Mencer, Professional Speaker, Business Development Coach, Marketing Consultant

Ms. Mencer’s topic will be: “Are You Making Any of These 5 Fatal Marketing Mistakes?”

What’s worse than no marketing at all?  Bad marketing.

Many well-meaning, hard-working business owners unknowingly sabotage their business with poor marketing.  That’s worse than no marketing, because bad marketing is incredibly expensive.  Not only does bad marketing cost you money.  It costs you time.  And it saps your energy and enthusiasm.

In this presentation, you’ll discover the 5 fatal marketing mistakes that plague business owners.  You’ll fine-tune your marketing strategies so you’re consistently … and easily … generating more clients, customers, and profit.

You will leave the presentation uplifted, motivated, and inspired!  You will take with you proven tools and techniques that will have a significant impact on their business and its bottom line.

May’s meeting will be held Thursday, May 20th at 5:30p.m. at the Red Lion Hotel in Sacramento.  Our WINE SPONSOR will be Eva & Rosanna Garcia of Garcia Realty.

ABOUT THE SPEAKER

Barbara Mencer

Barbara is a marketing consultant and business development coach as well as a dynamic speaker.  She’s spoken to groups of all sizes, all across the country, (including a recent presentation to the San Diego NAWBO chapter).  She specializes in working with women business owners, helping them to move past any fear or doubt they have about sales and marketing, so they can attract more clients or customers and make more money!

Barbara’s website is http://www.businessbreakthroughinstitute.com/pages/speaking.html where you’ll find more information about her speaking and training services.

Find out more about Barbara’s professional credentials and services here.

When Your Will-Power Seems More Like Won’t-Power

Speaker: Kari Hagensmith, Trainer, Patternology International

Ms. Hagensmith will be speaking about “When Your Will-Power Seems More Like Won’t-Power”.

• Find out why will-power is so unreliable.
• Identify invisible barriers that stop us dead in our tracks
• Discover the source of undesirable attitudes and behaviors.
• Why you can’t Positive Think your way over these barriers

Brought to you by Ted Lane’s Patternology™ International Home of the Patternectomy™; making life easier by eliminating
negative patterns and their effect in 2-3.

April’s meeting will be held Thursday April 15th at 5:30p.m. at the Red Lion Hotel in Sacramento.

ABOUT THE SPEAKER

Kari Hagensmith, Spokesperson, Speaker

With over 950 presentations to her credit audiences have included National Conferences, the International Sales Team for Apple Inc., the CEO Club of San Francisco.

Her favorite opportunity has been as an occasional fill-in talk show host on KSCO radio.

How to Promote Your Company through Speaking

Speaker: Anne Sandler, President, Pizzazz Communications

Ms. Sandler will speak about how to promote excitement about your company with a speech and how to deliver that perfect speech.

March’s meeting will be held Thursday March 18th at 5:30p.m. at the Red Lion Hotel in Sacramento.

ABOUT THE SPEAKER

With a mission to help people communicate, whether through speech or writing, Anne Sandler recently founded PIZZAZZ COMMUNICATIONS after being a partner (writer) in IMAGE Publishing, a 20-year newsletter and marketing communications company.

A 20-year Distinguished Toastmaster who has gained recognition in her evaluation and mentoring skills, Anne provides individual coaching on effective copywriting, presentation and speaking skills. Through one-on-one coaching, her clients learn how to write and deliver dynamic speeches so they achieve your purpose. She also offers: Copywriting, Ghost writing, Article writing, Speech writing and Editing. During her more than 20-year writing career, Anne has won awards and has been published nationally and locally.

So, whether you say it or write it, do it with Pizzazz for maximum effect!

Small business, Credit and this Economy

Special Guest Speakers: Colleen Wong, Wells Fargo Bank and Cathy Hill, Owner, Tax Tiger
Topics: Small business, credit and this economy as well as understanding and taking advantage of tax settlements.

February’s meeting will be held Thursday February 18th at 5:30p.m. at the Red Lion Hotel in Sacramento.

ABOUT THE SPEAKER

Kathy Hill is the co-founder and CEO of one of the top national tax resolution firms in the nation. She has been in this field for over 15 years and has a vision for helping financially hurting taxpayers resolve their IRS liabilities for a fraction of what they owe.

Tax Tiger has an A+ rating with the Better Business Bureau and focuses on quality customer service and excellence through results. This is exceptional in an industry where poor ratings and abysmal performance leaves taxpayers with unresolved liabilities.

Kathy’s success in this field has been so phenomenal that the company has recently pioneered a major first in this industry by filing for franchising status and now has 2 franchises, one in Austin, Texas and one in San Diego, California. She likens her vision to a David and Goliath story where she is gradually taking on the “giants” in her industry.

Before founding Tax Tiger, Kathy’s background was in corporate sales and marketing with companies such as MCI, Raley’s, etc. She has won many awards for excellence in leadership, national sales, and service to the public.

Kathy gives back to the community through donations to various organizations and by providing pro-bono cases to those in severe financial hardship each year.

2010 Strategies for Profitable Revenue

Special Guest Speaker: Sandy Burton, CEO of Swiss Avenue Partners

Ms. Burton will speak about 2010 Strategies for Profitable Revenue – simplified set of tools everyone can use.

Is your focus on getting a new client? Or focused on getting a profitable client? The two approaches are very different. With this simplified set of tools, you can develop a 2010 strategy to get more profitable with your existing sales efforts.

• Distinguish between direct and indirect sales for your business
• Determine the profitability for new sales
• Set a Revenue Strategy based on getting the most profitable new business

January’s meeting will be held Thursday January 21st at 5:30p.m. at the Red Lion Hotel in Sacramento.

ABOUT THE SPEAKER

Sandy Burton, CEO of Swiss Avenue Partners, co-founded this Sacramento-based business in 2006 which has now expanded with three additional locations: Silicon Valley, San Diego and Austin, TX.

As a Business Expansion Specialist, Sandy provides training for small and mid-sized businesses to become more profitable and to experience planned growth.

She and her partner have developed tools and methodologies that they teach to business owners, managers and staff. Over a year ago, she designed the Think Big Program for small businesses, a customized MBA-like program designed specifically for small business owners. In a few short years, they have helped hundreds of good businesses become great profit centers.

Sandy is also one of our featured experts at the 2010 Entrepreneur’s Edge.